The International Society for Human Rights (IGFM) has been fighting for years for the complete abolition of the death penalty worldwide. Especially in China, it is still the order of the day that people are executed, sometimes for minor offenses. So we decided to set a sign against this.

The idea:
At the time of the campaign in 2017 food recipe videos filmed in top shot were quiet a thing. So we used this trend to put attention on our cause by showing last meals of real chinese death row candidates.

Awards:
The idea was awarded with a bronze nail at the ADC Awards 2017 in the category social media campaign.